Club Announcements

Crown Legacy FC Partners with Eleven Sports Media


The global sports media enterprise will be featured on the sleeve of CLFC’s kit in 2024

CHARLOTTE, NC (Friday, March 14, 2024) – Crown Legacy FC today announced its partnership with British company Eleven Sports Media to be the club’s official sleeve partner.

The partnership will debut on Sunday during Crown Legacy FC's 2024 season opener against Carolina Core FC.

Eleven Sports Media’s full-service agency is a leader in the creation and executive of community-driven sports partnerships.

“Since our inception, Crown Legacy FC strived to be a staple of the community. With initiatives like Donation of the Month and Legacy Lawn, our goal is to connect with the region in unique ways,” said President Darrius Barnes. “We’re delighted to partner with Eleven Sports Media whose passion is to serve local communities and drive growth among budding businesses. This is synonymous with our mission to develop the next generation of soccer players throughout the Carolians, but also uplift small businesses in our region.”

This partnership marks the first sleeve sponsor that is unique to their MLS NEXT Pro club among MLS affiliated teams.

Lucy Chambers, VP of Global Partnerships at Eleven Sports Media, commented “Partnering with Crown Legacy FC as the team’s official Sleeve Sponsor allows us to connect with the passionate soccer community in the Carolinas. We are always searching for impactful ways to support the communities we serve, and with this long-term partnership our aim is to support the stars of the future as they embark on their soccer journey to the Charlotte FC first team.”

“Eleven already have a footprint in the Carolina community, delivering its community-driven partnership model to Carolina’s small business community and supporting inclusion and development through sport, with the Carolina Panther’s Challenger Flag program. We’re excited to see the Eleven branded jerseys make their debut appearance in this weekend’s MLS NEXT Pro season opener.”