Club Announcements

Charlotte FC and Lexus Announce Multi-Year Partnership


Lexus to be exclusive luxury automotive partner and support youth soccer programs

CHARLOTTE, NC (Thursday, February 23, 2023) - Charlotte FC today announced a multi-year agreement with Lexus signing on as an Official Luxury Automotive Partner for the Club. 

In partnership with the Club, Lexus will be the front-of-kit sponsor for the Club’s Academy kits and will be integrated into content highlighting the Youth Academy players on a year-round basis.

“Youth soccer is at the core of what we do with Charlotte FC and we strive to find partners just as invested in our founding principles,” said Charlotte FC President Joe LaBue. “We are proud to welcome Lexus into our family and look forward to partnering with them to continue making the Carolinas one of the marquee regions for the development of youth soccer.” 

In addition to helping shape the next generation of soccer talent through soccer clinics, the Club’s partnership with Lexus will also include activations inside the stadium and within the greater Charlotte community. 

“Lexus and our two Charlotte area locations, Hendrick Lexus Charlotte and Hendrick Lexus Northlake, are proud to align with Charlotte FC to help encourage youth interest in the game of soccer and to create memorable moments for players and fans alike,” said Sam Wintermyer, General Manager, Lexus Southern Area. “Charlotte FC’s passion to develop the next generation of soccer enthusiasts is an inspiring initiative that Lexus is glad to support.” 

Visit Hendrick Lexus Charlotte and Hendrick Lexus Northlake to explore the latest Lexus models and get impeccable certified Lexus service.