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Planning for the Future of Bank of America Stadium

Planning for the Future of Bank of America Stadium

Learn more about the renovation and how this community asset can continue to generate unique and memorable experiences for fans, as well as economic impact for the city and region for years to come.

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New Immersive Experience Center Opening Ahead of Bank of America Stadium Renovations

New Immersive Experience Center Opening Ahead of Bank of America Stadium Renovations

Learn more about the plans for a new, privately-funded Bank of America Stadium Experience Center – an immersive destination designed to bring the future of the venue to life. Lowe’s, headquartered in Mooresville, N.C., will serve as the Official Stadium Renovation Partner of Bank of America Stadium.

Importance of Bank of America Stadium as a Community Asset

Charlotte has become one of the fastest growing metropolitan areas in the country and a marquee destination for sports and entertainment events, many of which take place at Bank of America Stadium. The city has one of the oldest stadiums in the NFL and, at the same time, one of the most active buildings in the NFL and MLS. Since 2018, TSE has opened the stadium to create nearly year-round programming around the NFL schedule, with MLS and international soccer, stadium-filling concerts, NCAA and high school football as well as 100 corporate and community events.

Nearly 40 ticketed events are held at Bank of America Stadium each year, attracting visitors from across the region and around the world. In 2023, 9 of the 10 busiest days for Uptown occurred on days when there were events at Bank of America Stadium, with all Stadium events driving $1.1 billion in economic impact to Charlotte in 2023.

About the Immersive Experience Center

Set to open later this summer, 2026, the Experience Center will inspire guests with a dynamic, hands-on, multisensory journey that showcases what is next for one of the Carolinas’ most iconic venues. Highlights include dynamic hologram moments, replicated club lounge spaces, an interactive stadium model showcasing key design elements, historical lookbacks, and more. At the heart of the experience is the Immersive Cube, a cutting-edge technology that lets visitors step inside the project, explore detailed renderings, and truly grasp the scale, layout, and vision behind the transformation.

Lowe's x Stadium Reno Partner

As the official stadium renovation partner of Bank of America Stadium, Lowe’s will provide building materials to the job site and help bring the renovations to life.

Experiential design firm Advent is leading the creative direction for the Bank of America Stadium Experience Center, which will be located in Uptown Charlotte at 720 S. Church Street (Legacy Union) and open in time for the 2026 Panthers season.   

The Experience Center will feature an adjacent sales office, where TSE’s commercial team – that includes both the Carolina Panthers and Charlotte FC – will be based throughout the renovation. The Experience Center and adjoining office space, totaling approximately 15,700 square feet, are under a 48-month lease agreement with Highwoods Realty Limited Partnership.

Stay up to date on the Bank of America Stadium Experience Center opening and learn about exclusive seating and premium options for the renovation by visiting BankofAmericaStadium.com and submitting information via the form.

2021 Soccer-Specific Stadium Renovations

2021 Soccer-Specific Stadium Renovations

Bank of America Stadium underwent soccer-specific renovations in 2021. These updates provide an elite venue for MLS matches and a unique experience for players and fans.