Charlotte FC Launches New Primary Kit Ahead of 2024 Season       


CHARLOTTE, NC (Monday, February 12, 2024) – Charlotte FC today launched the Club’s new primary kit for the 2024 and 2025 Major League Soccer Seasons. 

The “Carolina Kit: Explore” showcases the diverse landscape of the Carolinas, from mountains to sea. The new design is the next iteration of the Club’s foundational primary kit inspired by our home territory in the Carolinas.

Contoured linework displayed across the kit represents the topographical map of both North and South Carolina, while the multiple shades of blue are what you’ll find as you explore from the Blue Ridge Mountains to the Atlantic Coast.

Learn more about the kit here.

“We’re excited to unveil the next evolution of our primary kit as we enter season three in Major League Soccer. Together, we have been trailblazers and pioneers, but there is still so much left to explore as we enter a crucial period that will change the soccer landscape in this country forever,” said Charlotte FC President Joe LaBue. “The ‘Carolina Kit: Explore’ is for those who have been with us during preseason in Charleston, at our inaugural match at Bank of America Stadium, on a weeknight in Greenville and everywhere in between. But this kit is also for those who will experience us for the first time as we continue to build our fan base and reach across the Carolinas from mountains to sea.”

Ally Financial, the Club’s lead and founding partner and front-of-kit sponsor, is helping introduce the new look through an augmented reality fan experience powered by Zappar. The experience, which allows fans across the Carolinas to try on the kit virtually using their mobile device to create a personal avatar, will offer a new-to-market buying experience directly in the Charlotte FC app.

“As the nation’s largest all-digital bank, and rooted here in Charlotte, we’re continually exploring ways to engage and celebrate fans through technology,” said Stephanie Marciano, Ally’s head of sports and entertainment marketing. “This is just the start of what we have in store for Charlotte FC fans this season, and we’re looking forward to creating more memorable moments together.”



Can't wait to wear it? Try on the kit virtually using your mobile device to create a personal avatar and transport yourself throughout the Carolinas!

Share the final product with friends and family before preordering your kit right from the Charlotte FC app.

The “Carolina Kit: Explore” will go on pre-sale today and on-sale online starting February 17th at noon.

The kit will be available for pick up and purchase in-store on Monday, February 19th from 11:00 am to 8:00 pm.